Lou Lou Boutique E-commerce Microsite

VISIT: Responsive Microsite (clickable prototype)
(User’s goal: Purchase navy blue “Classic Vegan Leather” handbag)

OVERVIEW: Design a micro site that is focused on very specific users (gifters) with 75-100 highly curated products (handbags + purses) from Lou Lou Boutique current inventory.  Produce a site that is easily navigational by the user and conveys the brand’s image.

MY ROLE:  Current application analysis, competitive research, user survey research, brand analysis, user flow, concept development, wire frames, mid-high fidelity prototype, and presentation.

CHALLENGES: I rarely set foot in a boutique, let alone one focused on accessories. Initially, I had limited knowledge of how women purchased accessories during their shopping experiences or the types of handbags on the market. During the sorting, clutches; normally longer and slender grab bags, were confused with wallets, identified mostly when opened by sorted credit card slots and money holders. Photos of the product in use or opened on the product’s detail page resolved the issue.

SOLUTION: Visited Lou Lou Boutique and website. Developed a more simplified main navigation section and added “new arrivals, gifts and sales links” to support user discovery. We added additional photos of handbags in context and in an opened view on the product page to prevent confusion between some clutches and wallets.

During usability testing, users wanted an option to shop as a guest versus being forced to become a registered customer.  They also wanted PayPal as a method of payment.

TOOLS: Axure, Keynote, and Adobe Photoshop